About

Hi there! 👋🏽

I’m Amy, a user researcher and strategist passionate about giving a voice to users and solving complex business problems.

I’ve designed and conducted custom research studies across a variety of industries, including retail and e-commerce, finance, healthcare, non-profits, and hospitality. My research has helped to inform and design:

  • a multi-brand platform for a global fashion brand focused on user-generated content and the circular economy

  • an employee learning platform for encouraging soft skills, compliance training, and overall learning culture at a multinational, fortune 500 pharmaceutical and biotech company

  • the rebrand for a professional American football team with a new visual identity

  • the opportunity space and market appetite for a new pet care brand

When I’m not conducting research, you’ll catch me embroidering for my Etsy shop, at the dog park with my dog Ube, or exploring the food scene in my new neighborhood in Brooklyn.

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Tools

UserZoom • UserTesting • Qualtrics • Optimal Workshop • Miro • SAS • Atlas.ti • Microsoft Office • Figma • Photoshop • Illustrator • Familiar with Sketch • Invision • HTML/CSS • Google Analytics

Methods

User Research • Design Research • In-depth Interviews • Contextual Inquiry • Concept Testing • Usability Testing • Focus Groups • Heuristic Evaluation • Competitive Analyses • Card Sorting • Tree Testing • Surveys • Personas • Sitemaps • Journey Maps • Workshop Facilitation • Agile Process